LeBron doesn’t want to just win titles. His stated wants include becoming sport’s first billionaire athlete. Among his advisors, he counts Warren Buffet. Jay-Z has helped James focus his mind on chasing something bigger than basketball. The question will be this: For the kid out of Akron, will his hometown – will even winning – be enough to hold onto LeBron James?

So yes, Sonny Vaccaro has been fascinated to study the burgeoning partnership since the days Jay-Z – whose real name is Shawn Carter – visited James at Vaccaro’s high school All-American camp in New Jersey. Vaccaro is responsible for some of the most profound marketing marriages in basketball history. He sold Nike on paying college coaches to be billboards for shoe companies, on spending everything they had on North Carolina’s Michael Jordan. When everyone else believed Jordan had a chance to be an excellent pro player, Vaccaro was convinced he would be transcendent for the company.

Vaccaro is out of the game, but forever connecting and consulting with those shaping the landscape. If nothing else, he is sure of this: In two years, Cleveland could be fighting a perfect storm of circumstances.

“I think that LeBron will have to look long and hard about leaving Cleveland,” Vaccaro said. “Dan Gilbert and the city have embraced him. They’ve done everything they can to make a championship-type trade. Danny Ferry did a good job with that. But knowing LeBron and knowing the world as I see it, the most appetizing thing would not be the New York Knicks for him, but the Nets with Jay-Z.

“Jay-Z is the one person that I can put in a parallel universe with LeBron from where they started and where they are now. If LeBron has a role model in life, it’s Jay-Z. I’ve never been around a more perfect match of young genius. What would be better than these two kids in New York?

“Maybe this is only able to happen once, when the money is there in New Jersey, and his contract is up in Cleveland. When you think of the marketing roll that LeBron could be on after winning gold in Beijing, wow. …I’m not sure the sun and moon have ever aligned like this.”

There is a new kid on the block. www.sportsidol.com recently launched in private beta and is set to take over, rumored to be started by a very famous rapper and basketball player the site should have access to plenty of money to compete with the other social sports site and get big enough for a buyout or to make loads off selling ads on the site. Now I have had a chance to play around with some of their competitors and none of the other sites look as sexy as this site does besides having tons of relevant news related to sports the site also offers tons of bells and whistles to keep their users happy on the net longer than they probably should be…. looks like the internet is set to be taken by storm by…more to come